How AI Lead Scoring Works in LeadLock AI
Not all leads are equal. LeadLock AI's lead scoring engine automatically rates every lead from 0 to 100 based on five scoring categories. High-scoring leads get more attention; low-scoring leads get nurtured. The score updates every time the lead is created or updated—no manual tagging required.
The 5 scoring categories
Each lead is scored across five dimensions. The total adds up to a maximum of 100 points.
- ✅Data completeness (0–25 pts): Has name, email, phone, company? More data = higher score
- ✅Engagement signals (0–30 pts): Message length, conversations, notes, activity count
- ✅Source quality (0–20 pts): Chat and SMS leads score higher than imports or manual entries
- ✅Recency (0–15 pts): Leads created today score higher; scheduled follow-ups add points
- ✅Business signals (0–10 pts): Company name, estimated deal value, service requested
Score labels
Based on the total score, each lead gets a label that's visible on the pipeline, leads list, and lead detail page.
- ✅65–100: High intent (green badge) — prioritize these leads
- ✅35–64: Medium intent (amber badge) — nurture and qualify
- ✅0–34: Low intent (gray badge) — automated follow-up or deprioritize
Where you see the score
Scores appear throughout the CRM so your team can prioritize at a glance.
- ✅Pipeline view: AI score badge on every lead card
- ✅Lead detail page: intent label and score in the header
- ✅Dashboard: leads by intent chart (high/medium/low breakdown)
- ✅Analytics: intent distribution across your pipeline
How scoring improves over time
As you add notes, have conversations, and book appointments, the engagement signals increase—which raises the score. A lead that starts at 30 (low) can climb to 70+ (high) after a few quality interactions.
See AI scoring in action
Add a lead to your CRM and watch the AI score appear automatically.