LeadLock AI
CRM & Sales

How to Send Leads via Inbound HTTP (Optional)

2026-03-10·2 min read·LeadLock AI Team

LeadLock AI captures leads from chat, forms, SMS, and voice by default — no external automation platform required. If you already use Zapier, n8n, Make, or custom code, you can POST leads into the same CRM pipeline using your account’s inbound HTTP webhook and optional secret header, with full timeline tracking and AI scoring.

In this guide: Pricing & plan limits · Help Center · Interactive demo

What you need

  • ✓A LeadLock AI account with CRM access
  • ✓An HTTP-capable automation tool or script (Zapier, n8n, Make, etc.) if you are connecting an external stack
  • ✓Your webhook URL and secret from CRM → Integrations (Advanced)

Step 1: Get your webhook credentials

In LeadLock AI, go to CRM → Integrations and open the Advanced HTTP / optional automation section. You'll see your Webhook URL and Secret Key with copy buttons.

  1. Go to CRM → Integrations
  2. Open Advanced automations or inbound HTTP
  3. Copy the Webhook URL (it looks like https://leadlockai.ai/api/inbound/make/lead)
  4. Copy the Secret Key (a 48-character hex string unique to your account)
Security note
Your secret key authenticates requests to your account. Never share it publicly. You can regenerate it anytime from the Integrations page—but update it in all connected automation flows when you do.

Step 2: Create an HTTP request in your automation tool

In your tool (e.g. Make, Zapier, n8n), create a flow that POSTs JSON to LeadLock. Add an HTTP request module (or use a trigger module like Facebook Lead Ads, then connect it to HTTP).

  1. Create a new scenario or Zap
  2. Add an HTTP POST / Webhooks by Zapier / equivalent module
  3. Set Method to POST
  4. Paste your Webhook URL into the URL field
  5. Under Headers, add: Name = x-make-secret, Value = your Secret Key
  6. Set Body type to Raw > JSON (application/json)
  7. Paste the example JSON payload (include your accountId)

Step 3: Configure the JSON payload

The JSON body tells LeadLock AI about the lead. The required fields are name and either email or phone. You can also include company, source, tags, message, and your accountId.

Example payload
{"accountId": "your_id", "name": "John Smith", "email": "john@email.com", "phone": "5551234567", "company": "Acme Inc", "source": "Facebook Ads", "tags": "facebook,paid"}

Step 4: Test and verify

Run your automation. Then check your LeadLock AI CRM → Leads page. The new lead should appear with the correct name, contact info, source, and tags. The lead timeline will note the inbound HTTP source.

  • ✓Duplicate leads (same email or phone) are updated instead of duplicated
  • ✓AI lead scoring runs automatically on every new lead
  • ✓The lead appears in your pipeline, dashboard, and analytics
Author
LeadLock AI Team
Product & customer success

We build and support LeadLock AI for service businesses that want one system for leads, dispatch, mobile crews, and getting paid—without duct-taping five tools together.

Open Integrations

Go to Integrations, copy your credentials, and start sending leads into your CRM when you need external HTTP.

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